What should you check before the first share?

Before sharing, open the fundraiser on a phone and check its title, image permission, organiser, recipient, funding plan, donation route and contact details. Follow the checkout far enough to confirm the intended recipient, amount, currency and frequency without sending a test gift. Resolve broken links and unclear terms first.

Open the page on a phone and check the title, image permissions, recipient, funding plan, donation route and contact details. Make sure the link leads where you expect and that the final checkout shows the intended recipient and currency.

Prepare two versions of the message: a personal note explaining why you are involved and a shorter community post linking to the full context. Keep the source date and any eligibility limits with time-sensitive appeals.

How do you share with people rather than feeds?

Start with people who know the cause and can ask useful questions. Send a personal explanation of your involvement rather than copying identical messages into unrelated groups. Ask permission before posting in community spaces, never add people to mailing lists without consent, and treat a thoughtful share as valuable even without a donation.

Start with people who know the cause and can ask you questions. A small number of thoughtful conversations is usually more informative than posting the same text in many unrelated groups.

Ask permission before posting in a community space. Do not add people to mailing lists or tag beneficiaries publicly without consent. A share is useful even when it does not produce a donation.

How can a small team help?

Give a small team distinct, bounded responsibilities: one person checks page accuracy, another coordinates community messages, and another records questions or reconciliation. Agree who may change recipient details, funding purposes and payment links. Keep a short decision record so volunteers do not accidentally publish conflicting information or unreviewed changes.

Give one person responsibility for page accuracy, another for community messages and another for recording questions. For a team or seasonal appeal, agree who can approve changes and who will publish updates.

Avoid public leaderboards for medical, hardship or other sensitive fundraisers. Recognition can be private and pressure-free.

When should you publish an early update?

Publish an early update when there is something useful to clarify, such as a recurring question, confirmed quotation or recipient decision. Report actual platform figures without estimating fees or delivered outcomes. If no gifts have arrived, describe the next practical step honestly rather than inventing supporters, comments, urgency or artificial momentum.

Within the first two days, answer recurring questions and clarify anything readers found confusing. If money has been received, report the platform’s actual figure without estimating fees or delivered work.

If there are no donations yet, do not invent a ticker or supportive comment. Share what you are doing next, such as confirming a quotation or speaking with a recipient.